Advertising and Marketing Professionals

Career Cluster: Innovator
Advertising and marketing professionals are creative and strategic thinkers who excel at promoting products and services.

Advertising and Marketing Professionals have a dynamic and exciting work environment. They get to work on creative campaigns that help businesses grow and reach their target audience. They get to collaborate with a diverse group of people, including designers, writers, and strategists, to bring their ideas to life. The work is challenging, but it is also rewarding to see the impact of their campaigns on the success of their clients. Advertising and Marketing Professionals also have the opportunity to stay up-to-date with the latest trends and technologies, which keeps their work fresh and exciting. Overall, the work of Advertising and Marketing Professionals is fulfilling, engaging, and constantly evolving.

Possible Pathways
To become an advertising and marketing professional, you typically need a bachelor’s degree in marketing, advertising, or a related field. In addition to formal education, on-the-job training and internships can provide valuable hands-on experience in the industry. Continuing education and professional development courses can also help keep marketing professionals up-to-date with the latest trends and best practices in the field.


projected growth


size of field


hours worked
Culture and Society
Travel and Place
Interest areas
Most Common industries
Brand management
Data Analysis
Strategic thinking
core skills

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Projected Growth Source: Jobs and Skills Australia,, 2021 Employment projections for the five years to 2026.
Size of Field Source: ANZSCO 4-digit occupations: ABS Labour Force Survey, February 2023, custom trend.
Hours Worked Source: ABS Survey of Employee Earnings and Hours, May 2021, Customised Report.