Public Relations Professionals

Career Cluster: Linker
Public Relations Professionals are skilled communicators who excel at building relationships and promoting positive messages.

Public Relations Professionals have a dynamic and exciting work environment that is constantly evolving. They get to work with a diverse range of clients and industries, which keeps their work interesting and challenging. They have the opportunity to use their creativity and strategic thinking skills to develop effective communication plans that help their clients achieve their goals. Public Relations Professionals also get to work with a team of talented individuals who share their passion for communication and marketing. They have the satisfaction of seeing their hard work pay off when their clients receive positive media coverage and achieve their desired outcomes. Overall, working in Public Relations is a fulfilling and rewarding career that allows professionals to make a positive impact on their clients’ businesses and the wider community.

Possible Pathways
To become a Public Relations Professional, you typically need a bachelor’s degree in public relations, communications, or a related field. Additionally, gaining experience through internships or entry-level positions is highly recommended. Continuing education and professional development courses can also enhance your skills and knowledge in the field.


projected growth


size of field


hours worked
Culture and Society
Travel and Place
Interest areas
Most Common industries
crisis management
Event planning
media relations
core skills

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Projected Growth Source: Jobs and Skills Australia,, 2021 Employment projections for the five years to 2026.
Size of Field Source: ANZSCO 4-digit occupations: ABS Labour Force Survey, February 2023, custom trend.
Hours Worked Source: ABS Survey of Employee Earnings and Hours, May 2021, Customised Report.